Kids Week, our annual summer campaign offering free theatre tickets to children, triumphed last night at the London Lifestyle Awards collecting the Best Cultural Attraction Award.
To celebrate, Kids Week today announced via a video on its Facebook page that next year the promotion will run for the entire month of August, following this year’s specially extended event as part of the London 2012 Festival.
Started 15 years ago, the Society of London Theatre (SOLT) run initiative aims to introduce children from toddlers to teenagers to the wealth of entertainment London theatre has to offer, with one children’s ticket received free with every adult ticket purchased, plus a further two children’s tickets available at half price. As well as a wide variety of shows available to choose from, the scheme runs a programme of exclusive workshops alongside the ticket promotion offering children incredible theatrical opportunities, from learning dances with top West End Dance Captains to putting their questions to the stars of the shows.
Kids Week beat off competition from fellow nominees including The London Eye, Shakespeare’s Globe and ZSL London Zoo to take home the coveted gong at the event held last night at London’s glamorous Hurlingham Club, and presented by DJ Greg Burns.
Emma De Souza, Head of Media and Marketing at SOLT, who created Kids Week and has overseen the initiative for its 15 years, said: “I am hugely proud that Kids Week has won the accolade of a London Lifestyle Award. It has been so rewarding to see Kids Week grow and develop, with many families returning year after year. None of this would be possible without the fantastic support of the West End shows, Kids Week bookers and my passionate and dedicated Kids Week team.”
Other theatrical winners of the night included Matilda The Musical, which picked up the London Theatre Show of the Year Award, and Southbank’s Udderbelly was named London Festival of the Year.